Today I dive deep into how to avoid bad marketing and sales and why sometimes this includes actively sharing who your product isn’t for. I go into greater detail about the following:

Understanding that your product is only a part of your business

How to craft great marketing and sales

Why a formal positioning process impacts your sales and marketing strategy

The core of sales and marketing is understanding your differentiated value

How to build the story for your positioning 


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If you want to skip ahead:
(00:00) Today’s topic: how to avoid terrible marketing and sales
(01:55) Why thinking the product is the only thing is dangerous
(03:35) Ask yourself this question
(07:24) How to craft great marketing and sales
(10:37) Understand your differentiated value
(11:05) How to craft the story for your sales team
(17:05) Thanks for listening 
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Where To Find April Dunford:
Podcast Website: https://www.positioning.show/ 
Personal Website: https://www.aprildunford.com/ 
LinkedIn: https://www.linkedin.com/in/aprildunford/ 
Instagram: https://www.instagram.com/aprildunford/ 
Twitter: https://twitter.com/aprildunford
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Referenced:
Everybody Hates Marketers: https://podcasts.apple.com/us/podcast/everyone-hates-marketers/id1221256195 
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Production and marketing by https://penname.co/