Today I explore developing a point of view for your business. I cover:

How to build your company’s points of view

What to do if you don’t know your point of view

Two examples from IBM and Sampler

Why features don’t matter, value does

How to apply this to your sales and marketing


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If you want to skip ahead:
(00:00) How to develop a point of view for your business
(03:07) How Sampler built a point of view for their market
(06:20) What if you don’t know your point of view
(09:00) Why features don’t matter
(10:11) How IBM handled its own point of view
(15:15) How to apply point of view in sales and marketing
(17:38) Thanks for listening
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Where To Find April Dunford:
Podcast Website: https://www.positioning.show/ 
Personal Website: https://www.aprildunford.com/ 
LinkedIn: https://www.linkedin.com/in/aprildunford/ 
Instagram: https://www.instagram.com/aprildunford/ 
Twitter: https://twitter.com/aprildunford
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Referenced:
• Sampler https://www.sampler.io/ 
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Production and marketing by https://penname.co/