In this week's Quick Fire Friday (QFF) episode, Michael Denehey interviews Todd Babiak, a Director at Brand Tasmanian. He is based in Hobart, Australia. We dive deep into discussing what we mean by brand and why it's essential.  Apple, I think everyone knows, they've now hit $3 trillion in value, and their brand is worth a trillion. It's almost a third. And what is that, it's not the logo, it's not the Apple logo on our machines. What it is, is the story behind it, the way that they've built a reputation, for quality, for humanity, and imputing. Whether Apple is the biggest and most valuable company in the world or a small business, you can put your brand story on half the page, and you can use it for everything. So, here's the golden nugget for all fellow business owners out there: The first step is to be curious and open about what's working, what isn't working. Be open and curious about where you are today and where you want to go. And maybe just sit down with someone for an hour or even write it out.  This small yet powerful step will set you on the right path to success. Remember, if we reinforced that we are at our best every single day, you can see the over time real difference. And it is often the difference between a successful company and a not-so-successful company. Ready to dive deeper into this topic? Tune in to this week's podcast episode where we unpack the secrets behind building strong workplace relationships. Link to listen now! Don't miss out on this game-changing insight. ?     Quotes: “Be open and curious about where you are today and where you want to go.” —Todd Babiak “Reinforce your best selves to stand up and to hold your difference.”  —Todd Babiak “Your brand is your brand, it will evolve over time, but you have to nourish and care for it and add to it constantly.”  —Todd Babiak “You can put your brand story on half the page, and you can use it for everything.”  —Todd Babiak “The first step is to be really curious and open about what's working, what isn't working.” —Todd Babiak