In this episode of Partnering Leadership, Mahan Tavakoli speaks with Carmine Gallo. Carmine Gallo is a three-time Wall Street Journal bestselling author. His books include Talk Like TED, The Presentation Secrets of Steve Jobs, The Storyteller's Secret, Five Stars, and his latest, The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman. In the conversation, Carmine Gallo shared why many leaders struggle with telling their stories and why his latest research involved looking into how Jeff Bezos became such a powerful communicator and the lessons all leaders can learn from his communication practices. Carmine also shared how Jeff Bezos and Steve Jobs became better communicators, why storytelling is not a soft skill, and how to become a better storyteller. Finally, Carmine shared communications practices that can help all leaders communicate more effectively and have a more significant impact.Some Highlights:- The importance of communication skills in leadership- The power of storytelling and why the human brain seeks narrative - Carmine Gallo on why executives struggle with storytelling and how to do it well- How Jeff Bezos communicated and reinforced his vision for Amazon- The Bezos shareholder letters and the power of simplicity- Carmine Gallo on the CEO and leader as a repeater in chief- How metaphors and symbols can play a role in supporting strategy- Why Amazon became a writing culture rather than one reliant on Powerpoint presentationsMentioned:Partnering Leadership conversation with David Rubenstein, Founder of the Carlyle Group David Rubenstein  Partnering Leadership conversation with John Rossman, author of The Amazon WayPartnering Leadership conversation with Ann Hiatt, author of Bet on YourselfPartnering Leadership conversation with Park Howell, author of Brand Bewitchery & The Narrative Gym for BusinessConnect with Carmine GalloCarmine Gallo Website  Carmine Gallo LinkedIn The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman on Amazon Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website