Today I want to talk to you about massive action. Massive action is about taking action until you get the result you want. It is a commitment to the outcome regardless of the circumstances around it. Counter that with passive action which may seem productive but doesn’t directly contribute to substantial progress. Massive action is associated with producing, executing. Passive action is associated with consumption. Reading endless articles, attending numerous webinars, or over-analyzing without implementation are typical examples of passive action.