Jordan Graft and Joe Lynch discuss freight has an identity crisis, which refers to rampant fraud and double brokering in the transportation business. Jordan is Founder and CEO of Highway, where he is leading the charge in solving one of the biggest challenges facing the transportation industry today: the lack of connection between digital and physical carrier identity. About Jordan Graft Jordan Graft is a seasoned entrepreneur and business leader with a passion for technology and transportation. As the Founder and CEO of Highway, he is leading the charge in solving one of the biggest challenges facing the transportation industry today: the lack of connection between digital and physical carrier identity. With a patent-pending identity engine and the most comprehensive carrier equipment data in the industry, Highway's Single Sign-On (SSO) for trucking identity service is revolutionizing the way carriers operate and interact with digital systems. Prior to founding Highway, Jordan served as the CEO of TriumphPay from 2018 to 2021, where he transformed the concept from a reverse factoring business into the first payments network in transportation, growing TriumphPay into the largest payer of freight invoices in the US. Before that, he co-founded CrateBind, a Dallas-based IT consulting and software development company that developed over fifty custom applications across various industries. Jordan also served as an investment professional with TA Associates, a global private equity firm in Boston, Massachusetts, and as an investment analyst for J.P. Morgan in New York City. Jordan's diverse experience has equipped him with the knowledge and expertise to lead Highway towards a brighter future in the transportation industry. About Highway Highway is a technology company focused on solving the digital identity problem in the trucking industry. They have developed a Carrier Identity engine that manages carrier identity and eliminates the risks of fraud and double brokering. Highway provides brokers with comprehensive data on carrier equipment to supercharge their capacity sourcing and vetting efforts. The company accelerates connections and drives engagement, making the industry more integrated, digital, and secure. Customers can identify the right carrier for every load, source with superpowers that give them the truth about a carrier's lanes and equipment and be warned of negative indicators discovered in public and private data sources. They can also connect their carrier network with speed and security, onboard new carriers with rightful owner validation and dispatch service detection and monitor carriers to enforce an all-new standard with automated compliance. Highway is transforming the trucking industry with their innovative technology and commitment to improving security and efficiency. Key Takeaways: Freight has an Identity Crisis Jordan Graft is Founder and CEO of Highway, where he is leading the charge in solving one of the biggest challenges facing the transportation industry today: the lack of connection between digital and physical carrier identity. Highway is a technology company solving the digital identity problem in the trucking industry. The company removes risk and friction between brokers and carriers with a Carrier Identity engine. Highway provides brokers with comprehensive data on carrier equipment to supercharge capacity sourcing and vetting efforts. The company accelerates connections and drives engagement to make the industry more integrated, digital, and secure. Customers can identify the right carrier for every load and be warned of negative indicators from public and private data sources. They can also onboard new carriers with rightful owner validation and dispatch service detection. Customers can monitor carriers to enforce new standards with automated compliance. Highway is transforming the trucking industry with their innovative technology. The company is committed to improving security and efficiency