As consumers, we have an insatiable desire for instant gratification. Any book, TV show, movie, or album that pops in your head can be on your device in seconds. You can grab a date on Tinder, meal on OpenTable, flight to Paris, hotel room all using the smartphone. But as a business, how can you meet these rising expectations? Supply chain professionals are feeling the pressure of customer demands for faster, cost-effective, and more transparent delivery. On today's podcast, I want to explore the very real pressures that are preventing supply chain professionals from meeting the expectations and demands of today's consumers. A recent study called the "Delivery Economy Uncovering Misalignment In the Supply Chain" by project44 revealed that 73% of supply chain professionals are pressured to improve and expand delivery capabilities, requiring improved collaboration across stakeholders. I felt it was a topic I had to learn more about. project44 CEO Jett McCandless joins me on the podcast and shares how he has been creating a digital infrastructure to eliminate inefficiencies. As project44's founder and CEO, I also learn how he has seen the problems in the logistics and delivery space firsthand every day for 20 years. project44 is the world's leading advanced visibility platform for shippers and logistics service providers. It also connects, automates, and provides visibility into key transportation processes to accelerate insights and shorten the time it takes to turn those insights into actions. Jett reveals how customers are leveraging the power of the project44 cloud-based platform and increasing operational efficiencies, reducing costs, improving shipping performance, and delivering an exceptional Amazon-like experience to their customers. Connected to thousands of carriers worldwide and having comprehensive coverage for all ELD and telematics devices on the market, project44 supports all transportation modes and shipping types, including Parcel, Final-Mile, Less-than-Truckload, Volume Less-than-Truckload, Truckload, Rail, Intermodal, and Ocean.