In this final episode from the 2021 Sports ETA Symposium, Adam chats with Al Kidd, president and CEO of Sports ETA. Listen to hear how he has seen sports help the industry rebound after COVID, and how some of his recommendations on how DMOs can further utilize sports tourism in their destinations.

"Sports is really the catalyst to the relaunch of tourism. We're not leading anything. Sports has its rightful place, but the dynamics of staging a new sporting event are different so there's an advantageous process they go through. That's my message to DMOs. Sports is a major catalyst that's playing its role right now in tourism with the relaunch of event activity post-COVID." -Al Kidd

Sports ETA
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