Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

149: Destination Differentiation with Christopher Keane and Brian Bossuyt

149: Destination Differentiation with Christopher Keane and Brian Bossuyt

FromDestination Marketing Podcast


149: Destination Differentiation with Christopher Keane and Brian Bossuyt

FromDestination Marketing Podcast

ratings:
Length:
34 minutes
Released:
Aug 17, 2021
Format:
Podcast episode

Description

This week, Adam continues his trip to Baltimore, Maryland at the Destinations International Annual Convention. He is joined by Christopher Keane from Visit Baltimore and Brian Bossuyt from Visit the Poconos to talk about what's been going on in their destinations over the past year and a half. Learn about how they have helped their destinations stand out from the crowd and how an anti-littering campaign was utilized in tourism marketing.

"You need to go back and look at what you’ve done really well in the past and how that may differ from other destinations and focus on that.  If you can focus on what you do really well, and make sure you can differentiate that from other destinations, you’re going to be successful." -Christopher Keane

"We are stewards of the destination. We have the resources and are the ones that are bringing the visitors, so we should be doing our part to make sure the destination is succeeding and the residents are succeeding as well." -Brian Bossuyt

Visit Baltimore: https://baltimore.org/
Visit the Poconos: https://www.poconomountains.com/

Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

Do you want to be featured on the show? Send us a voice message!

The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. 

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network. 
Released:
Aug 17, 2021
Format:
Podcast episode

Titles in the series (100)

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.