After reading a book by a successful commercial developer who moved his family to France for two years, I wanted to learn more about setting up shop in a foreign country.That's because the real estate developer faced obstacle after obstacle because he wasn't used to the vast cultural divide between his home country and France.Accordingly, I felt I struck oil when I found the book, The Business Accidental Nomad by Kyle Hegarty. Kyle shares his experiences in building a marketing and sales presence in Asia based on data and humorous and engaging stories. I'll go so far as to say this book has a Liar's Poker feel to it; it's that good.Some of the big ideas we hit in this conversation include:the 70% failure rate in starting an international operationstereotyping vs. data-driven generalizationscalibrated storytelling - evidence and anecdotes"Treat people the way they want to be treated"TOR - trust, openness, and respectThe communications contractThe role of DISC for hiring new staff