Holly is a modern-day matchmaker and the founder of MATCHSMITH. She joins me today to discuss all things dating apps. She helps clients redesign their dating app profiles to get the right matches for them... And for a select number of clients, she actually does the swiping for them! Holly has reviewed many dating app profiles and knows what works and what doesn't... The questions we answer on today's episode: One of your services is a review of someone's current dating app profile: What are the biggest mistakes you see on dating app profiles?Do you think it's important to design your dating app to attract the right matches as opposed to the most matches?What are your top tips for designing a dating app profile? Is there a formula?You also offer a service where someone can fully outsource their dating app swiping to you - it's like a modern-day matchmaker service! What are you looking for in potential matches? Do your clients disclose to their dates that they haven't done the actual swiping? I'm so interested to hear what you think of dating apps in general: Have they helped or hindered IRL connections?You can find Holly's website here: https://www.matchsmith.com/Her Instagram: https://www.instagram.com/match_smith/