On today's episode, we have a fascinating interview with Samuel Poirier, a serial entrepreneur and the founder of Mercantile. With an impressive track record of launching successful ventures, Samuel's entrepreneurial journey has been nothing short of remarkable. In this engaging conversation, Mark dives into Samuel's past entrepreneurial endeavors, starting from his early foray into the world of bitcoin debit cards at the young age of 17. They discuss his ventures in VR analytics and cruise booking software, as well as the challenges he faced when the COVID-19 pandemic hit in 2020. The focus then shifts to Mercantile, Samuel's latest venture. Mercantile is a credit card startup that offers rewards specifically designed for small medical practitioners. With partnerships with esteemed organizations like the American Optometric Association, Mercantile is making waves in the industry. Mark delves into Samuel's vision for Mercantile in the next 3-5 years and explores how he envisions Mercantile becoming the Practice Purchasing Platform. As the discussion unfolds, you'll discover how Mercantile aims to increase the financial resilience of small businesses, particularly in the face of challenging times for brick and mortar establishments. The interview highlights Mercantile's understanding of the unique challenges faced by dentists, orthodontists, periodontists, and maxillofacial surgeons, and how their tailored card products are specifically designed to address the needs of dental practices. Don't miss this insightful conversation as Mark and Samuel delve into the world of entrepreneurship, analytics, and the future of Mercantile. EPISODE RESOURCES https://about.dsn.cards https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast