Rich Schefren ( IG @richschefren ) is a marketing expert. He is the Founder and Presidentof Strategic Profits, and the "Coach to the Internet Gurus." He’s the author of “Internet Business manifesto” and inventor of the automated sales webinar. ——————————————————— Michael’s Men of Action program is a Master’s course dedicated to helping people elevate their social lives by building elite social circles and becoming higher status. Click the link below to learn more: https://m.moamentoring.com/podcast Join Michael's free MOA group on Skool: https://www.skool.com/men-of-action-free ————————————————————  Become an affiliate for MOA Mentoring: https://www.moamentoring.com/earn Subscribe on Youtube: https://www.youtube.com/user/MichaelSartain Listen on Apple Podcast: https://podcasts.apple.com/us/podcast/the-michael-sartain-podcast/id1579791157 Listen on Spotify: https://open.spotify.com/show/2faAYwvDD9Bvkpwv6umlPO?si=8Q3ak9HnSlKjuChsTXr6YQ&dl_branch=1 Filmed at Sticky Paws Studios: https://m.youtube.com/channel/UComrBVcqGLDs3Ue-yWAft8w 0:00 Intro 0:42 The beginning of online business coaching 4:08 The birth of VSL 5:22 ***Online marketing before social media 10:02 *Michael’s social media metrics 13:14 Three really profitable ideas 17:50 ***Automated webinars 23:41 ***What is a VSL? 27:36 **Can’t skip forward in the sales letter 30:43 ***A $287k sales letter 37:25 “The Copywriting Secrets” with Dan Kennedy 38:59 ****Secrets to email deliverability 41:59 DM marketing 48:15 ***Affiliate marketing strategies 55:46 Brand-building strategies 59:31 Buying a brand 1:00:28 ***Paid traffic strategies 1:05:10 Live streaming vs recording content 1:11:30 Books recommendations 1:15:54 ***Reading methods 1:19:14 Using AI to process content 1:21:50 Digital avatars 1:28:42 Past and future plans 1:31:26 Lifestyle design 1:34:07 Exercise and diet habits 1:35:35 Sleep habits 1:36:44 TRT, nootropics and peptides 1:40:01 **Never give a price over the phone 1:42:17 ****Overeducated underachievers 1:47:41 **Entrepreneur mistakes 1:49:43 ***What is working right now in 2023? 1:54:46 Social media