Peter Awad is a 5-time founder and executive coach, helping clients with leadership and value alignment. From founding Mission Meats to traveling the country with his family in an RV, to homeschooling, to his decision to start a new career at age 40, Peter sheds light on his failures, successes, and learnings as a husband, father, and entrepreneur. Peter and Brandon also talk about:-How to use the “70/30 tool” to optimize for business success and happiness -The “Support Challenge Matrix” for leaders -Peter’s teenage daughter’s stroke and the miracle of her full recovery-How to build a strong community you can lean on in tough times -Buying a house in Southern California off market (for an incredible deal!)-Why you should surround yourself with people who are willing to tell you “no”-The 3 questions to ask yourself to find your purpose-How to choose what advice to take, and not to take, from mentors-Brandon’s identity-based goal setting process in the BetterLife TribeLink to the free guide offered at end of episode: Petergift.comBooks mentioned in this episode:'The Road Less Stupid' by Keith Cunningham'The Ruthless Elimination of Hurry' by John Comer'High Performance Habits' by Brendon BurchardThe BibleThe Legend Planner'Story Worthy' by Matthew Dicks'Winning the War In Your Mind' by Craig Groeschel'Extreme Ownership' by Jocko WillinkPeter’s charitable cause:The Treigning Lab, a gym and MMA studio with a non-profit organization that supports vets and children with PTSD, and the group that helped his daughter recover through use of their hyperbaric chambers. Connect with Peter on socials:InstagramLinkedInMission Meats