Humans are meant to grow. Our guest today is Srini Rao- author of Unmistakable: Why Only Is Better Than Best. In today’s noisy world, Srini shares with us how to be unmistakable in your market. We also talk about the Trap of Success and how the concept of “making it” only slows anyone’s growth process. Get the show notes for 222 | Interview with the author of Unmistakeable with Srini Rao Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏#Author #GrowthProcess #BetterthamtheBest #Episode222 #Podcasts Give Leaders in the Trenches a review on iTunes!