If you want to have staying power on social media, you have to get social! Forget followers, likes, and other analytics, building a community on social media is how you stay relevant and create a relationship with social media that you’re not embarrassed about and allows you to be unapologetically you.  My guest, host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour, shares her story of rediscovering her true self and finding fun on Instagram, which has helped her connect with her people and given her a reason to keep using social media as a tool to grow her business. In this episode of the podcast, we talk about:  Showing up like expected vs. showing up like you Letting your freak flag fly  Deanna’s 12-Grid Instagram Human-to-human interaction in stories Strategies for finding collaboration partners The trap of being too strategic And so much more!   This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free   About The Guest: As a Graphic Designer and Content Marketing Strategist and host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour knows the power of creativity, fun, and lettin' your freak flag fly when it comes to growing your business. Whether she’s hosting an online coworking sesh or helping a client get over their fear of being on camera, Deanna uses humor and empathy to build a community that helps people feel seen, heard, and ultimately more comfortable in their own skin so they can have more fun getting in front of their perfect-fit clients. When she’s not working with clients, she’s probably callin’ out sleazy marketing tactics, hangin’ with her fam, or sneaking in some crappy reality tv! Website: https://deannaseymour.com/ Instagram: https://www.instagram.com/thedeannaseymour/ LinkedIn: https://www.linkedin.com/in/thedeannaseymour/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/260