We first met Steph and the Hiring Branch at the Unleash America in Las Vegas. They hosted a bunch of HR podcasters from every corner of the globe, right in the heart of the iconic High Roller!

A pioneering force in the Canadian HR tech landscape, they took note of a simple yet significant truth: people don't like interviews. This realization sparked a desire to challenge the status quo and to reimagine the conventional hiring process.

Tracing their roots back to training for soft skills in call centres, the evolution of Hiring Branch was organic. Their expertise naturally extended to evaluating these same soft skills in a hiring context, thus creating a unique niche in the industry.

In a world where a single company can receive a staggering 300,000 applicants annually, one can't help but wonder: how do you sift through this multitude to identify who possesses the crucial soft skills, such as a knack for sales?

Comparing the soft skills of applicants against those of model employees, enabling them to evaluate the presence of mirrored skills among job seekers. This novel approach has proved to be an efficient way to uncover potential talent in the vast sea of candidates.