When it comes to building great brands, the words we use matter. Good copy shouldn’t just inform people, it should ooze personality and speak directly to our audience.   Whether you write your own copy or hire someone, there are ways we can set ourselves apart with the words people see on our websites and social media.   What’s the secret to personality-filled copy? Is A.I a threat to copywriters?   In this episode, I’m joined by Dietitian, Diabetes Educator, Lactation Consultant, writer and coach, Julie Cunningham. She shares how to craft copy that stands out.   There’s a ridiculous amount of content that’s going out on the internet everyday and all kinds of online publications pay for content. -Julie Cunningham     3 Things You’ll Learn in This Episode   - The truth about A.I copy Should copywriters be worried about A.I replacing them?    - How to turn your expertise into a copywriting service How do we leverage the topics and subjects we know really well?    - How to make your copy sound like you How do we make sure our content feels true to our personalities?   Guest Bio   Julie Cunningham is a Dietitian, a Diabetes Educator, and a Board Certified Lactation Consultant. After 20 years in healthcare, Julie became a writer and coach for women in the helping professions. She creates evergreen email sequences designed to highlight expertise, nurture connections, and maximize sales.   For more information, visit https://www.juliecunninghamcoaching.com and https://boss-mom.com/julie/ for her 90-day nurture email sequence.