50 min listen
E288: Getting a High-Touch Business Back on the Growth Train
E288: Getting a High-Touch Business Back on the Growth Train
ratings:
Length:
46 minutes
Released:
Oct 28, 2019
Format:
Podcast episode
Description
When you’ve achieved success as an online entrepreneur, it can be tempting to sit back and take your foot off the pedal. In an industry as dynamic as ecommerce, that isn’t really an option. You need to constantly think of ways for your brand to grow and evolve. But what to do when you slip up and lose that top 1 first-page ranking on Google? My friend JP is facing the conundrum of getting a high-touch business out of coasting mode and back into full-on growth mode. He owns and runs Pro Teeth Guard, a 7-figure business that creates custom-fitted professional-quality dental mouth guards for people who have bruxism (teeth grinding). Before going into actual problem-solving mode, here’s how JP started with the business (3:58) and how those mouth guards are actually made (5:28). He also shed light on what led to the business’s downward curve (9:09) and what his goal is for the business moving forward (11:51). In this episode, we identify key areas he can explore and work on to achieve the goals he has for Pro Teeth Guard. Diversifying into Amazon (13:41) Working on that SEO (17:58) Getting a brand expert onboard (24:12) Leveraging longevity through email (26:13) Increasing average order value (34:02) Retargeting Facebook ads (37:23) Other Resources Mentioned: E159: 3 Key Email Marketing Sequences for Your Ecommerce Business Order a copy of our Amazon book today! Thanks for listening to this episode of the EcomCrew Podcast. I hope you’ve gleaned insights that you could implement on your own business. If you enjoyed this episode, please leave us a review on iTunes. And use the comment section on the bottom of the page to ask us a question. Till next time, happy selling!
Released:
Oct 28, 2019
Format:
Podcast episode
Titles in the series (100)
Episode 1: Welcome to the Ecom Crew Podcast: Welcome to the first ever episode of the E-Commerce Crew Podcast! Since this is the first episode, introductions are in order: We are your hosts, Grant Yuan and Mike Jackness. Both of us have been involved with business for most of our professional... by The Ecomcrew Ecommerce Podcast