On today’s show, I talk to one-half of a husband and wife team who has managed to build a successful online business off of Amazon. What’s more amazing is their carving a spot for their brand in a highly competitive niche. Meredith Erin and her husband Matt are the two creatives behind Boredwalk, an online shop that sells a variety of wearable art.  Meredith and I talk about a variety of topics - from their creative inspirations to being partners in and outside of the business.  In this episode you’ll learn: Meredith on how the lack of females in STEM professions has led to fewer women building businesses online (3:45) How a hobby turned into a full-fledged ecommerce business (8:51) What their creative process is like (11:36) How she and her husband were able to carve out a spot for their products in a crowded niche (14:26) On the importance of “leading with content” and creating great emails (17:59) How she and Matt manage being a couple as well as business partners (22:58) How they grew Boredwalk and continue to make it profitable (26:07) Why they no longer sell on Amazon (43:03) This episode is part of our Women’s Month celebration. We’d love to see more women in the ecommerce industry, so if you are a female business owner, head over to www.ecomcrew.com/underthehood and tell us your story. We’d love to feature you on the podcast.