In this episode, Troy interviews Jackson McGrath, the Founder, and CEO of Greenstreat based in Brisbane, Australia. Jackson has set up his own feel-good food business to provide fresh and green healthy foods for different occasions and cravings across five sites in Australia. They strive to change the way people think about, choose, and eat food. From supplying GIS at supermarkets and groceries to making condiments, and sauces dressings with his family as their business, which is actually a champion product at Hobart Fine Food Awards, Jackson has decided to create a healthier and better food provider than fast food industry to solve the health and craving issues of Australian people in their place. Greenstreat was established in 2018 and has been in operation for 5 years with over a million annual revenue and 100 FTEs. Jackson has said that growing a small business includes putting structure into the business, making sure that you're growing and you're stabilizing the foundations while it grows and scales. He added, “One thing that's hard is to identify the right people, take off those hats, trust the system, and trust who you're working with, it's your baby, you've done it since day one, so you have to pay a lot of attention to it.” This Cast Covers: Providing feel-good food to many Australian people for 5 years already. Skilled in Entrepreneurship, Food Preparation, Fast Food, Creative Entrepreneurship Sharing the advantage of growing a small business in your area. From having 3 to now over 100 FTES across five sites. Importance of applying authenticity and transparency in marketing a fast-growing business. Discusses how success is a continuous process, not a one-moment achievement. Learn how to overcome the challenge of structuring into the business, making sure that you're growing and you're stabilizing the foundations while it grows and scale. Encourages entrepreneurs to think bigger and put it into motion. Learning business strategies through great people that have done amazing things in their profession. Cultivating work-life balance through separating the hours for work and responsibilities at home. Links: Jackson’s Linkedin Additional Resources: Greenstreat Unreasonable Hospitality by Will Guidara Eleven Madison Park by Daniel Humm     Quotes: “You have to hit your mission of just getting your product to as many people as you possibly can in order to help your business grow.” —Jackson McGrath “Make it a goal to surround ourselves with good people.” —Jackson McGrath “If you provide the customers with an unforgettable experience, the numbers will look after themselves.” —Jackson McGrath “It's really important to just keep going, success will come naturally when you change the way people act and think through your service.” —Jackson McGrath “The biggest thing for marketing is it has to just be transparent, and relevant.” —Jackson McGrath