Efficiency is what every business wants… Efficiency with low expenses. But how do we get this? What are the steps we need to take as a business? This is what Justin says: “Efficiency begins with headcount. Making sure that your workers are not ‘employees,’ but ‘owners.’ They need to look at the greater whole of the company and step into different roles.” Justin Borgman is the Chairman and CEO at Starburst - an analytics engine that provides a modern solution that addresses these data silo & speed of access problems. In this episode, Justin shares how he developed a culture centered around grit to endure downturns, experiments that helped him build Starburst, how to run a business with efficiency, the importance of focusing on the strongest elements of your business, revenue models, and more.   Here’s what’s inside:  Culture will get you through the downturn: Justin says when the macro environment is going through a recession, company culture is what will get you through it. Reinforce your values every chance you get, create expectations, and develop grit. Embody your level of ownership: Justin mentions that the most efficiency comes with a proper headcount of valuable workers. There is a difference between an ‘employee’ and an ‘owner.’ Owner’s look at the greater whole of the company and how they can make it grow holistically while employees just do one job. Be an owner. Utilize consumption patterns: Consumption patterns are essential for seeing future patterns. Justin and Starburst use it to study and obtain important information on databases and to forecast future patterns from a sales, marketing, and management perspective. This is a key way to drive revenue.   Grab this week’s Checklist   Check out RunRevenue.Pro for tips, playbooks, and advice for stopping revenue leak and achieving revenue precision.    See how Clari's Revenue Platform can help you win more deals, protect your customer base, and achieve revenue precision—even in a downturn.  → Clari.com