If starting a business was easy, everyone would do it. But what exactly makes it so hard, especially for woman-identifying folks? This week we’re talking about barriers to building your own business and the real-life hurdles and systemic barriers that might be standing in your way (because, spoiler alert, you cannot girlboss yourself out of the fact that a wage gap exists and only 2% of VC funds go to women).

Tune in to this episode to hear our hot takes on:


What we thought we’d struggle with vs. what we actually struggled with after quitting our corporate jobs to start our own businesses

Why we need to take a closer look at imposter syndrome and rethink what it means and where it’s coming from

What happens to your bottom line as a brand strategist when you take your own business advice

The ongoing challenges of solopreneurship and how we’re working through them



Articles and sources we mention in the show: 


Stop Telling Women They Have Impostor Syndrome

For Female Founders, Fundraising Only from Female VCs Comes at a Cost

The Enduring Grip of the Gender Pay Gap

Inclusive Capitalism Examines Gender Pay Disparities In The Gig Economy