This episode is with Stephanie Lee from SELFMADE.

SELFMADE is a culmination of Stephanie’s lived experiences and spurred from healing from her own mental health crisis. She began her journey as a field organizer on the Obama presidential campaign, and quickly moved to the White House where she worked for the First Lady Michelle Obama. She then changed direction from politics to the prestige of the beauty industry as a product developer at MAC Cosmetics in New York City. While dealing with depression and anxiety, she left the corporate world to travel the globe solo and hear from women about their experiences about their own self-worth and emotional wellbeing. That’s when SELFMADE was born.

So much about our wellness has to do with our ability to self-trust, and turn into our self-worth, rather than look outside of ourselves. But our whole world and society tell us to look outside of ourselves. How do you gain that self-gain and trust? Beauty is something where women are already spending so much money, so much time. Women are already taking care of themselves. So why not use that to inject credible mental health? How do you fall down, be vulnerable, ask for what you need, and try again? It’s micro-moments. It’s not one moment, it’s a series of moments and conversations that helped Stephanie come to a point where she might have an answer to this. 

We chat a lot about the pitfalls of perfectionism in this episode, something close to my heart that we chat about often on the podcast. How as a woman, if you’re planning to be an entrepreneur, perfectionism is hugely common. We need to employ the idea that we can just put something out there and iterate along the way. So much of our paralysis comes from spinning in circles around certain things and running circles, whilst part of it is just putting it out, seeing how people react, and then changing it. Psychologically, perfectionism stops you from having to face failure. But it actually keeps you from moving forward. You should do this for youself and everyone who needs this. Not to be perfect. 

If you love Stephanie’s story and you’re building an ecommerce brand in the beauty space, you might be interested in checking out our private network where you can access modern mentorship from women on the show, like-minded women in the ecommerce / cpg space and experts.

LINKS WE MENTION:

SELFMADE's Instagram

Stephanie's Instagram

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

Podcast: NPR's Hidden Brain

Book: Daring Greatly by Brené Brown

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