Joe Russell is the eCommerce Strategy Director at Adobe and Magento dev agency JH. The eCommerce strategy specialist shares his advice on how to establish a framework to get you 80% of the way there – and how to avoid the common hurdles.In this episode we discuss:What is an eCommerce roadmap and how do you create a simple one?The best ways to visualise your ideasThe 3 common pitfalls to avoidDeveloping long-term, measurable goals The next steps once the roadmap is in place… and can you get away without it?Get your free ticket now to our Overstocks online event >>> https://ecmp.info/summit Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy