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The Customer MasterPlan Model - use it to improve your marketing performance

The Customer MasterPlan Model - use it to improve your marketing performance

FromeCommerce MasterPlan


The Customer MasterPlan Model - use it to improve your marketing performance

FromeCommerce MasterPlan

ratings:
Length:
27 minutes
Released:
Apr 20, 2020
Format:
Podcast episode

Description

In this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world.Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business!Well in March the Audiobook version FINALLY went live.(Why it’s taken so long is a story that’s almost as boring to tell as it was frustrating to live through – so I’m not going to bore you with it!) Suffice to say – it’s now available!So to celebrate that in this episode rather than an interview I’m bringing you a Chapter of the audiobook.You can hear the whole of Part 1 The Customer MasterPlan Model.I’ve picked this section to share with you because I think it’s one of the most helpful sections of the book – it takes you through my Customer MasterPlan Model and how you can use it to improve your marketing. It works for businesses of all shapes and sizes – so I think you’re going to find it very useful too.---You can get the full audiobook right now on all good audiobook platforms including Audible:Audible USAAudible FranceAudible GermanyAudible UKAnd lots more:AmazonGoogle PlayAppleScribdIt’s called eCommerce Marketing: How to Get Traffic that Buys to your website and it’s by me Chloe Thomas.If you’re not yet sure you want to invest in the whole book then head to eCommerceMarketingBook.com to take the free crash course – 2 chapters with video and audio guides too.In next week’s episode I’ll be...
Released:
Apr 20, 2020
Format:
Podcast episode

Titles in the series (100)

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy