In this coaching session, I help Stephanie define what her brand is using her "story". It's a great example of how to build a brand and product that is 100% authentically YOU!Chapters:0:00 - Intro.00:51 - What does Stephanie do?03:45 - Expectations for engagement.05:30 - How Stephanie started her community.10:19 - Understanding why people do or do not engage.13:20 - How does Stephanie´s community work?16:29 - What problem are Stephanie solving?22:35 - Are Stephanie solving the right problem?32:21 - The reason why Stephanie wants to help people monetize their expertise?35:05 - Why should people choose Stephanie?40:47 - Stephanie´s story.54:05 - What´s Stephanie superpower?56:20 - Stephanie´s challenge.01:01:37 - Conversation about the right next step Stephanie should take.01:54:59 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today's Guest: Stephanie LauTwitter: https://twitter.com/thestephanielauWebsite: https://supergroup.webflow.io/