Joining us on The Clever Investor Show today is Jason Stone. Jason Stone, known as The Millionaire Mentor, was one of the first people to utilize the potential of social media platforms. He currently has 6 Million followers on Instagram and posts regularly to keep these followers engaged. He became an Instagram influencer before it was difficult to become one, and well before people had realized the potential of this platform. He is an affiliate marketer and serial entrepreneur who started building his following in 2014 and he has been soaring ever since. At one point, he managed to earn $7 million in sales in just 18 months. That is incredible for a business that doesn’t sell its own product. In today's episode, Cody and Jason discuss building a personal brand on Instagram, including how they grew their accounts and made money by charging for shoutouts. They also mention the importance of avoiding third-party apps that harm your account and the problems with sub giveaways. They discuss current Instagram trends and offer various hacks to increase visibility and engagement. The duo also talks about the shortage of affordable housing and advises young entrepreneurs to learn a skill, test and try different things, and build a personal brand. Jason gives advice to his 13-year-old self, including practicing self-care, thinking big, and focusing on personal development. They also discuss the benefits of long-form content on platforms like podcasts and YouTube. --- HIGHLIGHTS: Cody and Jason discuss the importance of building a personal brand on Instagram in 2023 They also discuss how they made money by charging for shoutouts and helping people grow their Instagram accounts Cody talks about his mistakes on Instagram and the benefits of having a large following but does not disclose his total earnings Jason and Cody share social media hacks to increase visibility and engagement, including popular Instagram trends like carousels and reels They discuss the shortage of affordable housing and advise young entrepreneurs to learn a skill, try different things, and build a personal brand Jason gives advice to his 13-year-old self, including practicing self-care and focusing on personal development --- SOCIAL MEDIA: Website URL:  Profile Agency ? https://profileagency.com/ Millionaire Mentor ? click-my-link-in-bio.millmentor.com Social Media URL: Jason Stone IG ?  Jason Stone (@jason__stone) • Instagram photos and videos Jason Stone LinkedIn ? https://www.linkedin.com/in/josheeeeeee/ Jason Stone Twitter ? https://twitter.com/mill_mentor?lang=en Jason Stone FB ? https://www.facebook.com/millmentor1 --- TIME STAMPS: 00:00 - Prelude 00:11 - Introduction to Jason Stone 03:08 - Building a personal brand is vitally important 05:49 - The importance of content strategy 07:49 - Jason stumbled upon the shoutout charging business model 10:36 - Instagram shoutouts differ from Facebook ads 13:37- How giveaways kill your engagement 17:14 - The three things that killed his engagement on Instagram 19:48 - Shoutouts and free ebooks 23:33 - Some people are visual learners. Some people want to read  25:28 - Shoutouts, campaigns, and campaign growth 28:45 - How to use social media to drive engagement 30:26 - Cody’s three mistakes he made 35:11 - The biggest benefit of all this work 38:22 - What’s "popping" right now? 41:51 - What do you need to do to get followers? 43:25 - Clean your page up 48:31 - Shoutouts that don’t work 51:39 - Investing in real estate deals 54:31 - Cody’s first mistake in life 1:00:41 - The collapse of the real estate market 1:03:16 - Builders go bust in bad times 1:08:17 - Where do you think the economy is headed? 1:12:15 - Always go back to your why in network marketing 1:14:55 - The importance of controlling your time 1:18:03 - What would Jason's advice give to his 13-year-old self 1:21:23 - The importance of having a personal brand on youtube 1:23:45 -  Great tip fo