Jonathan Maxim is the CEO of K&J Growth Hackers, an agency that specializes in helping new apps get their first users. Besides working with big name apps like TikTok and Triller, Jonathan is also part of the frello team and we’ve been working together for the past year to get my peer-to-peer lending app off the ground.  In our conversation, Jonathan shares his expert insights on the journey to building an app, the pros and cons of different app models, and how to get started with your idea today. We also talk about the power of polarity and how to increase your risk tolerance in order to make an impact. Plus, Jonathan shares his POV on what’s going on with TikTok as someone who’s seen behind the scenes of that business.    IN THIS EPISODE, WE TALK ABOUT: What it takes to launch an app  Jonathan’s advice for anyone who thinks they have a million-dollar app idea  Tools for breaking down common barriers to entry, like coding and design Why Jonathan encourages founders to build monetization into their app  The ethos and vision of frello  What content creators should be doing right now to secure their income streams   RESOURCES Download the K&J Growth viral app checklist ebook: kjgrow.co  Text DAILY to 310-421-0416 to get daily Money Mantras or Business Perspective messages to boost your day.     CONNECT WITH JONATHAN  Follow Jonathan: @itsjmaxim  Follow K&J Growth: @kjgrowth  Work with Jonathan: kjgrowth.com Listen to Zen Business    CONNECT WITH CHRIS Follow me: @chriswharder Visit my website: chrisharder.me  Learn more about frello, my peer-to-peer lending app: frelloapp.com  Follow frello: @frello_app