Today we’re talking brand promise, that elusive but essential vision that affects every element of a business—from customer experience to employee attitudes to HR practices. Rick Thomas, business advisor at Pilot Wealth Management, joins us to discuss the ins and outs of brand promise. We’ll cover everything from what exactly a brand promise is and how to develop one, to how you can use it to make solid business decisions and ensure the long-term success of your organization. -- Follow Brandon Laws on Twitter | LinkedIn Follow Rick on LinkedIn Visit the Pilot Wealth Management website