Customers have been evolving the past few years like never before. Regarding their shopping habits, needs and expectations but also their relationship to customer service. In a hyper-connected era where everything has to be available immediately, customer support is now more than ever embracing its role as a company’s showcase. Today we welcome Zola Bakala, Team Leader for Odoo Support, who explains how investing in customer support is the next step in creating a competitive battle plan.______________________________________________________Whether you are a business owner, entrepreneur, customer, partner, or anyone interested in the Odoo business and technology, this podcast is made for you!Don’t forget to support us by clicking the subscribe button, leaving a review, and sharing your favorite episode!Interested in Odoo? Connect with us!Need support? We are here for you! Concept and realization : Ludvig Auvens, Manuèle Robin, Cécile CollartRecording and mixing : Lèna Noiset, Judith MorisetHost: Amy Caroline Downing