Brian Ahearn is an author, coach, consultant, and Chief Influence Officer. As a Robert Cialdini Certified trainer, he applies the science of influence in order to achieve better business results. Patrick and Brian discuss how to ethically persuade, build win-wins, and 700,000 reasons you should use sticky notes. Find more about Brian at influencepeople.biz or connect with him on LinkedIn. To get 60 free tools, along with the latest articles, tools, videos, and podcasts from Leddin Group and take your leadership to the next level, sign up for our newsletter at leddingroup.com/tool.