Patagonia’s Director of Philosophy, Vincent Stanley, joins Patrick in the ‘lab’ to discuss what it takes to build a conscious organization and to be a leader whose actions align with one’s values. Often called Patagonia’s storyteller, Vincent has been with the company since 1973. Vincent wrote the company’s initial ad copy, led Patagonia’s sales and marketing efforts for two decades, co-authored The Responsible Company with Patagonia’s founder Yvon Chouinard, and taught employees at every level about the history and culture of the organization. You can learn more about Patagonia at www.patagonia.com. Also visit www.regenorganic.org