In this episode, we talk about brands and trademarks that use surnames and designer names.
I’ll be speaking with Claude Laframboise, a content creator and events expert, stylist, columnist and expert in design and fashion. Claude started and directed magazines for many years and he now collaborates directly with brands to promote them. He’s also a long-time friend, and in this podcast we’ll be talking about brands that are named for their creator.
The idea came to me when Claude mentioned that the bracelet I’d received as a gift was an Elsa Peretti. “Unlike the American designer Halston, Elsa didn’t sell her name, and she had a very prosperous career with Tiffany’s,” he told me.
If you want to watch a great series and find out more about how Elsa Peretti got her start at Halston, check out the Netflix production, Halston, from 2021.

Who is Elsa Peretti, who you can find out about in the Netflix series Halston?
Tiffany uses a fascinating public relations tactic to get people talking about Elsa Peretti's creations: drawing on the brand heritage, and highlighting anniversaries of designs. Claude, are you sensitive to this type of promotion?
Why do you think Elsa was successful where Halston failed?
And there was Pierre Cardin and Ines de la Fressange, who also put their name on many products, like Halston. Can we draw parallels between these creators?
What makes certain iconic brands, such as Chanel, Givenchy, Saint Laurent, stand the test of time?
Since the pandemic, fashion brands have been increasingly visible online. What trends are you starting to see (SKIM for example, etc.)

You can find Claude Laframboise on:
LINKEDIN
INSTAGRAM
And at NATA PR!
HALSTON
https://www.netflix.com/ca/title/80245103
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