Meet serial entrepreneur, Peter Sissen who is working to fight fake news, fake reviews, and fake products with his company CertifyIt.  Come for the tech ideas, stay for the stories.  00:44 Serial entrepreneur Peter Sissen08:01 Videos that cannot be tampered with10:38 Use cases12:32 Deep fakes15:13 Certifying videos22:10 AI imaging23:07 Monetization or GTM26:51 How to get the app28:52 Pivoting the business plan36:24 The investors always win & THE story47:20 Where to reach Peter 50:20 Ernest ShackletonLinkedIn: linkedin.com/in/petersisson Website: https://www.linkedin.com/company/getcertifyit/, https://certifyit.org/Curling beavers youtubeWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.