Ever wonder who museums and cultural organizations call to learn how to better connect with their audiences and visitors? It’s this week’s special guest, Cathy Sigmond, Head of Strategy at Kera Collective. She uses data and insights to help museums paint a big picture of how to better shape visitor experiences. She joins the podcast to discuss her role as an expert in design-based and qualitative research, helping museums shape experiences that spark curiosity and make a positive, lasting difference in people’s lives.