In this episode, Abby and Brenda invite Ed Rodley, an award-winning experience designer and co-founder of Experience Alchemists, to discuss the creativity, psychology, and innovation behind designed experiences. Ed shares his journey from being an 11-year-old museum volunteer to becoming a prominent figure in experience design for cultural organizations.The episode also explores holistic visitor experiences and how they extend beyond the gallery walls. Tune into the episode to join the insightful conversation as they delve into the world of experience design, informal learning, and the transformative power of museums in shaping visitor experiences.