Which principle of persuasion are you lacking? Today, Alex (@AlexHormozi) discusses the principles of persuasion and how they can be applied to businesses to sell more products and build successful companies. He also explains how the principles of authority, reciprocity, consistency, social proof, and liking can be used to increase sales and build trust with customers.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:33) - Reciprocity: Give what you want to receive(6:14) - Consistency: We judge people based on their actions(10:50) - Social proof: looking at others on how to behave or what to believe.(14:08) - Rapport: people like people who like them(17:31) Authority: can be a powerful tool in persuasion(20:31) - Urgency & Scarcity: people value what is scarceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition