The trend of social media in the last couple years has been all about short-form content – reels, TikToks, stories… It’s not that there isn’t value in doing that, but I don’t see a lot of people going live anymore on their public social media.  I think that we’re missing a HUGE opportunity that live video content presents in our businesses. Today, I’ll share why live video content is a must-have in 2023, and 3 EASY sources of content for your live videos.   My FREE Industry-Specific Transformational Sales Training is still available for replays! DM me the word “MASTER” on Instagram to get the link to register! https://www.instagram.com/bob_heilig/   Listen to Learn 00:25 - Why live video content strategy is a must-have  03:34 - #1 - Look at your past content  05:09 - #2 - Look at your customer and team Facebook Groups 08:43 - #3 - Pay attention to the conversations in your business  11:01 - Organizing your live video content strategy     Join our free community