In this episode of Profit Tool Belt, we dive into the world of small business operations with special guest Gordon Henry, Chief Strategy Officer at Thryv.  With over 20 years of experience in helping small businesses succeed, Gordon shares his insights on the key factors that contribute to a successful customer experience.  He digs into how making the customer journey as easy as possible, including the booking of appointments, invoicing, and reminders. Additionally, he stresses the significance of the service experience or "wrapper" around the product in distinguishing businesses from competitors. By leveraging technology, businesses can appear professional, in control, and offer a seamless process for their customers.  Tune in to this episode to discover how to streamline your operations, deliver a seamless customer experience, and achieve success with Thryv’s all-in-one CRM tool.