This week, Oleg Stavitsky, CEO and co-founder of Endel joins Tristra Newyear Yeager to explore the world of generative music. Discover how Endel is creating visually elegant, sonically intriguing customized experiences designed to enhance focus, relaxation, movement, and productivity. Find out how Endel creates personalized soundscapes in real time using factors such as time of day, weather, movement, and heart rate. Hear how artists such as Grimes and James Blake create the stems for personalized playlists on Endel. Oleg dives into current legal issues in generative music. Learn how Endel is looking to the future of immersive personalized sonic experiences with lightning, scent, and temperature. How does sound influence our cognitive state? Stay tuned for an exclusive announcement about the 4th Annual Music Tectonics Conference. Find out on this week’s episode.    The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!