“Go early and ugly,” is just one of the many gems that Kristen’s guest, Graham Cochrane, shares in this week’s conversation. He was once a struggling artist who started a side hustle to support his dream (and family) that he grew into multiple multi-million dollar businesses: by going early and ugly. Listen in as Kristen and Graham dive into this concept and discuss so many other nuggets including:     How to build a business that serves your life and not the other way around and  Ask yourself what are people already asking me to help them with (in real life and online)? The most important asset you should be cultivating when you start a business The fastest way to monetize your idea when you’re first starting out Why you should make a list of ‘what would be nice’ about your life when you run your business. Even if not everything on the list is attainable now, you’ll know what you’re working towards.  How to get paid to do research on what your ideal customer wants and needs Why a number in your bank account will never be able to make you feel safe and secure   Don’t miss this lively and strategy packed interview. You CAN build the business without sacrificing your family and your health.   To find out more about all things Graham Cochrane you can head to his website: https://www.grahamcochrane.com/    To get the first few chapters of his book, “How to Get Paid for What You Know” for FREE go here: https://www.grahamcochrane.com/chapters    Don’t miss out on the in-person social selling event of the year! Announcing the Rising Leader Summit, April 14-15, 2023, in Denver, CO. The LIVE EVENT that has historically been exclusive to 6-7 figure earners is now AVAILABLE to anyone who is hungry and willing and desires to step into higher levels of leadership. Go to kristenboss.com/rise to register today. If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com