NFT’s will bring new horizons to businesses especially during the Web 3 era. Even Lamborghini in 2018 tried to connect itself with Salesforce on a blockchain app.
The exciting side of this history is who contacted Lamborghini to manage this event.
We are talking about the co-author of The Power of Real-Time Social Media Marketing (a best seller used in over 20 universities), a former person in software development and passionate about blockchain and metaverse, professor Beverly Macy.
With over a decade of experience in Xerox corporation and global sales and marketing, Beverly is working on a new book focused on NFT and web 3 for businesses.
If you think metaverse will definitely change the way we do business, you should definitely check out the excerpt of her book. Just think of the amount of experience by working at UCLA and her former career in software engineering.