In this episode, we speak with Pamela Oscarson, Consumer Insights Manager, and Katie Buss, Director of Sensory, and they explore polarizing flavors, why some popular flavors are polarizing, and why polarizing isn't necessarily a bad thing. They discuss what influences consumers' perceptions of flavors and how emotions, genetics, and culture play a role in these expectations. Tune in to see if your favorite polarizing flavor makes their list!