Welcome to Tactical Tuesdays, a weekly short-form conversation with subject-matter experts to give you the edge in building your solar business and brand. And first up, my friend Tor Valenza, AKA Solar Fred, is back to discuss Content Marketing. What is it? How can you integrate it into your marketing strategy? Where does Social Media add value, and even who are some of the thought leaders Tor recommends we follow. Tune in, and Tune-up your skills. Thanks for checking out Tactical Tuesday and please share this episode with someone you think would benefit!