When building your Realtor branding, you want home buyers and sellers to remember you for real estate and how you can help them. But a 'you' centered brand may cause you to miss out on business. So in this week's episode, I'm sharing three reasons why you should focus on your customers when building your overall brand strategy. We're taking:  - Your branding as a business decision - Your brand's impact on potential customers choosing you - Using your brand to stand out in the market Shownotes & Blog: https://ideasforrealestate.com/episodes/why-impactful-realtor-branding-is-customer-focused Get the Business-Building Social Kit for Realtors: https://ideasforrealestate.com/kit  *Use promo code PODCAST at checkout for 10% off RSVP to Realther Summit 2022: https://ideasforrealestate.com/realther  Follow on Instagram: https://www.instagram.com/ideasforrealestate  All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com