Christopher is a lifelong music lover. Determined to become “musical,” he took lessons in cello, clarinet, piano, saxophone, and electric guitar, and sang in numerous choirs and ensemble groups. In his 20s he discovered a technique called “ear training” which finally began to unlock some of the skills he’d always thought took talent, like playing by ear, improvising, jamming and writing music. Inspired by his own progress, he started a company to help other musicians develop their musicality in fun, easy and effective ways. He now leads a 10 person team at Musical U, providing a membership program and courses for adult musicians worldwide.In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Christopher tells a story of how his ear training app, which became popular overnight, turned into a successful course business. He also shares how switching a revenue model from single payments to memberships helped him double the annual revenue.We discuss how you can promote your offers through a variety of options while keeping value at the center of a promotion. Also, we remember some of the most influential podcasts which improved our business and marketing knowledge and go through the important concepts learned such as education-based marketing.What You’ll Learn In Today’s Video:Why you should start being comfortable with promoting your coursesHow strategic changes make a great impact in the long runDifferences between different revenue models for courses and how to build your ownWhy are your loyal customers also your best salesmen How to structure your offer based on the inputs from your target audienceHow to keep email promotions interesting and effective