Our biggest dreams will always feel unattainable, intimidating and too pie-in-the-sky until we actually get them out of our heads and onto paper. If you really want something, you can make it happen with a simple yet powerful strategy.   Writing down your dreams is something we all do, but we can take it a step further by turning it into a dream spreadsheet.   In this episode, SF Bay agent, Jeff Lutzinger shares how he created his dream sheet, and the impact it has had on him, his family and even his business.   Once you know the outcome you want, you can start working on the inputs. -Jeff Lutzinger   Three Things You’ll Learn In This Episode   -The simple sentence that instantly makes us more referableWhat do people really want from real estate agents?  -The attitude we have to maintainDoes working by referral mean we don’t have to fight to win the business of our clients anymore?  -Why your dream sheet will transform your business mentalityHow did Jeff’s dream list come into existence?     Guest Bio Jeff Lutzinger is a Realtor in the San Francisco Bay Area and former law enforcement officer and currently. As a Realtor, he takes responsibility personally to answer his clients’ questions and educate them to help ease any concerns. With a focus on timely communication and effective negotiating, Jeff aims to be a prime resource for them. He continued to be detail-oriented, which is a positive factor especially for first-time home buyers.  For more information, head to http://jefflutzinger.work.   Episode: 281   Title: The Dream Spreadsheet: A Roadmap for Turning the Ideal Into the Real w/Jeff Lutzinger   Host: Michael J. Maher