In this episode with Joe Fontana, we discuss the power of small daily improvements, how it all begins with making the choice to start, what Joe loves about the industry, advice on recruiting/staffing team members, finding and following your why, finding a mentor, how to start a business plan, going to experts for help, testing your concept with popups, setting up a successful Kickstarter campaign, hiring on values, not promoting your opening, starting as lean as possible with low monthly cost, and focusing on cash flow. A product of Chicago, IL, Joe Fontana gave up his cush office lifestyle to pursue his passion for hospitality and food. At the time, this specific passion was meatballs. So he started where he could, selling meatballs at a farmers market, which lead to a Kickstarter campaign to support his brick and mortar. The meatball thing didn't work out, but it created opportunities, specifically, an opportunity for FryTheCoop.