In this episode with Brian and Brad Wasik, we discuss the history of Wasik's Cheese Shop, what growing up in a family cheese shop was like, never "aim an unloaded gun", the results of treating the assistants, secretaries, and truck drivers of the world well, changing and evolving with time, improving with every day, taking care of your people being the most important thing, having the same common goal within an organization, the struggles that come along with owning a family business, the importance of location, creating value added experiences, and being great without being pretentious.  Wasik’s Cheese Shop in Wellesley is a family business that has specialized in selecting and maturing cheeses since it was established by the late Stephen Wasik in 1979. Now run by Carol Wasik and her sons, Brad and Brian, the shop offers cut-to-order cheeses, wines, charcuterie, specialty foods, and other gourmet items.